This is a book written by the CEO of Tully's Coffe Japan, Kota Matsuda.
It is not about how he succeeded as a businessman or how Tully's Coffe Japan was launched.
It is more of a book for anyone who is striving to make the full out of their lives.
I basically skim-read the book in one hour but some sentences stroke my mind.
5 years...5 years are what you need to move up to the next level. In other words, you might want to hang in there for at least 5 years, in order to really SEE 'the world' and absorb what you experienced. Then why 5 years? According to him, 5 years is what he thinks it takes to take yourself to a next, higher level. I personally think, in business-wise, 4 years should be long enough. In the 1st year, you kind of try and error, and learn lessons. 2nd year, you make use of both mistakes and successes you made in the 1st year. And 3rd year...3rd year is the year to apply past experiences to the annual routines and make it more effective and efficient. 4th year, it might be the time to apply past experiences to what to come next. But I don't know, the time span one needs totally depends on persons and their ability, what they do and how they learn from the past and plan the future...
Speaking of planning the future, one more piece of knowledge that hit me. It's nothing new, I sort of already absorbed this idea from playing sports but never knew it could be applied to business, or let alone, life. When you see the end, you will be naturally motivated to work even harder since you only have so much time and you know you won't be doing what you are doing at the moment for ever. It's like sports. You NEED to set a goal, you NEED to have a dream that you want to make come true by a certain date. Otherwise, you will probably end up spending life repeating the same stuff and wondering when you will get there or if you will ever get there... If you know you only do what you are doing now only for 5 years, you will calculate backwards WHAT you need to achieve BY WHEN. I actually applied this system when I was a captain of a college tennis team. Our team goal had been to move up to an upper division at the annual summer league. the former captains just planned practice menus by number and we hit the balls as many as possible. I thought that means was not as efficient as it could be. So I calculated backwards, divided 12 months into 4 3months blocks and assigned small goals to each 3months, in order to be able to become who we wanted to be. Unfortunately, we could not make it happen but we were definitely motivated at every practice and we saw the group of individuals gradually uniting as a team...
Whether you want to achieve something with people or by yourself, it is vital to set the goal and plan things out, and set the TIME LIMITATION.
You don't live forever, and you only live once after all.
Life feels like forever, but only much shorter.
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